Search Cooled First: Japan’s Inbound Tourism Has Stalled for Lack of a “Second Story”
Searches for “Japan travel” slid from 58 to 45. “Japan onsen” dropped from 19 to 12. The end of China’s dependence that I wrote about last time is still playing out — but what this round makes clear is a different fact: demand from the West and Southeast Asia has plateaued too. Inbound visitor numbers … Read more